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Qatar Calendar launch

A 49.5-metre LED wall, filled and previewed in five days.

Visit Qatar, with Katara Studios, 2026.

Tarek Alward, who runs Motionbell, built the replica as head of post and creative lead at Katara Studios.

← All work

The Qatar Calendar launch at Katara Hall put the season's events on one LED wall, 49.5 metres wide, with five days to fill it.

A replica of the hall, running in a browser, showed the wall from any of its 622 seats, so the team could check every image and video before the show. Designers framed the wall through real lenses, walked in from the lobby or sat in any seat, and took the house lights down to see only the screen's own light.

  • 622 seats previewed before the show
  • 408 compositions built in 12 seconds
  • A paper edit drawn from 830 files
  • A 19,008 × 4,224 pixel canvas

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