Creative technology
Campaigns, launches and productions now depend on technology that has to work once, on the day, in front of everyone. We design it with your creative team, build it, test it at full size and stay with it while it runs. We work with agencies, brands and studios in Qatar and Canada.
What we offer
Generative AI for campaigns
Tarek Alward, for Visa with Salt XCField the Future →
Tarek Alward, for Visa with Salt XCField the Future →Image and video systems that generate live on set or across a whole campaign, finished to the standard of the rest of the work.
Visa's Field the Future gave every girl on set a portrait and a film of her future self, generated in real time. Led by Tarek Alward, who runs Motionbell, with Salt XC. London International Awards Bronze, MUSE Platinum and Gold.
Live events and launches
Tarek Alward at Katara Studios, for Visit QatarQatar Calendar launch →
Tarek Alward at Katara StudiosSaud Wainah premiere invitations →Activations, LED walls and launch nights, previewed and tested before the doors open. For private and corporate events, one package covers the guest's whole evening: an invitation site in two languages, RSVP and seating, QR entry at the door, reminders by email and WhatsApp, and thank-you pages afterwards.
For the Qatar Calendar launch, Tarek Alward at Katara Studios built a replica of Katara Hall that previewed a 49.5-metre LED wall from all 622 seats before the show.
Production pipelines and tools
Made by MotionbellDropmedia →
Tarek Alward, for Rogers with Salt XCRogers Replay →
Made by MotionbellCutsheet →Automated edit systems, render and clip pipelines, and browser tools for the paperwork post-production runs on.
Motionbell designed and built Dropmedia, ten post-production tools that run in the browser. Tarek Alward led the automated edit behind Rogers Replay, which made a personal music video for each fan by the next morning.
Apps and interactive
iPhone, Android and web apps for film sets, brands and audiences, from prop-phone apps used on camera to augmented reality on the printed page.
Grade Me is Motionbell's colour grading game. You grade a frame toward a target look, and the game grades you back. Coming to the web, iPhone and iPad.
Selected work
Projects led by Tarek Alward, who runs Motionbell, with the companies credited on each.
Field the Future
Every girl on set received a portrait and a film of her future self, generated in real time.
Rogers Replay
Fans filmed their night at Rogers Stadium and received a music video of it the next morning.
Qatar Calendar launch
A 49.5-metre LED wall, filled and previewed from all 622 seats in five days.
Myth Machine
A whole AI production, from script to HDR master, in one Mac app.
How a project runs
Your idea leads.
We work from your creative and say early what the technology can carry.
A prototype comes before production.
You see it working on real material first.
Everything is rehearsed at full size.
With a fallback for each failure we can foresee.
We stay with it while it runs.
On site or on call, through the event or the campaign window.
Tell us what you're launching, and when.
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