At pods around Rogers Stadium in Toronto, fans scanned in and filmed short clips on their own phones, guided by a mobile site, with no app to download. A film crew shot the show at the same time. The next morning each fan got a link. One tap started their edit: their own clips and the crew's shots, cut to the beat of a track they picked. Thousands of videos rendered after every show, and no two came out the same.
- More than 62,000 fans engaged over one summer
- 5.7 million impressions with no traditional ad spend
- Ex Award 2026, Best Use of Live Events for Content