Visa Play & Stay set out to keep girls in sport. The campaign showed each girl, on the day, who she could become.
Behind the on-set reveal was an AI system that worked in real time. Every girl received a portrait and a film of the athlete, reporter or lawyer she could become, generated while she was still on set.
- London International Awards 2025, Bronze
- MUSE Creative Awards 2025, Platinum and Gold
- Ad Age Best Use of AI, finalist
- Campaign Canada Best Use of AI, shortlist